About us
Your Key To More Local Sales Starts With Clarity – that’s why we exist.
Why This Work
You work with patients who make careful decisions.
They research.They compare.They hesitate when something doesn’t feel right.
Yet most medical marketing treats visibility like a volume problem — more ads, more posts, more tactics — instead of a clarity and trust problem.
I’eshia & Co. exists to address that gap.
The work doesn’t begin with tactics. It begins by identifying why a practice isn’t being found, where trust breaks down, and which signals influence patient decisions before a call is ever made.
Because visibility without clarity doesn’t convert — and clarity without visibility never gets seen.
Founder & Lead Strategist
I’eshia & Co. is led by its founder and lead strategist, whose background includes working directly alongside physicians and clinical teams in clinical environments where accuracy, compliance, and attention to detail were essential.
That clinical literacy informs how marketing strategy is approached today.
Rather than guessing or applying generic templates, the work is diagnostic in nature — focused on identifying signal breakdowns instead of surface-level symptoms.
Every recommendation is grounded in:
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how patients actually search
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how Google evaluates relevance and trust
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how people decide whether to engage or move on
Strategy is not outsourced or diluted. Practices work directly with the person responsible for the diagnosis, recommendations, and direction.
How The Work Is Done
The process is intentionally diagnostic-first.
Before anything is fixed or optimized, I’eshia & Co. identifies:
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what’s limiting local visibility
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where messaging introduces hesitation
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which pages or profiles work against conversion
The work is structured, deliberate, and measurable — avoiding shortcuts, overpromising, or performative SEO tactics.
The focus is on strengthening the signals that influence:
- Map Visibility
- Patient Confidence
- Inquiry Quality
While ignoring the signals that DO NOT influence:
- Vanity Metrics
- Spammy Backlinks
- Random Traffic
Implementation follows clarity — not the other way around.
Who This Work Is For (and Not For)
This work is a strong fit for practices that:
- rely on local patient acquisition
- value clarity before commitment
- want better-fit inquiries, not just more leads
- prioritize accuracy and sustainability over quick wins
This work is likely not a fit for practices seeking:
- Guaranteed Rankings
- High-volume tactics without qualification
- Marketing that ignores underlying visibility issues
- Miracles in a month
This is intentional growth — not growth at any cost.
Today & What Lies Ahead
I’eshia & Co. currently operates as a founder-led consultancy by design.
This allows for close involvement in strategy, decision-making, and execution — ensuring standards remain high and recommendations remain grounded.
As the business grows, the long-term intention is to build a small, specialized team aligned around the same principles: accuracy, trust, and patient-first visibility.
Growth will be intentional.Quality will remain non-negotiable.